Your Guide to Online Jewelry Stores – Getting the Right Ring At the Right Price

It is completely understandable that when you look for an engagement ring online, you want to know that you are looking at the best site and selection that you can right? You want to know who the stores are – and with good reason.

Buying an engagement ring takes a substantial financial and emotional investment, so of course you want to make sure that you have it right first time.

There are hundreds of sites that have thousands of rings available and just trying to sort one ring from the next can become a real nightmare if you don’t know what you are looking for.

Before we go any further, I need to know just how much you know about buying a diamond ring.

  • If the terms cathedral, pave’ and channel set make no sense to you,
  • You don’t understand why one diamond can be worth tens of thousands of dollars more than another or
  • the fact that a ring that has half a dozen diamonds may be far cheaper than a ring that has just one solitaire diamond,

Then before you go through any jewelry stores, either online or offline then you need to learn a bit about diamonds and diamond rings.

Until you know this, you can not hope to be able to make a decent comparison between online jewelry stores, or between rings anywhere. You may even open yourself up to buying a ring that is both disappointing and worth far less than the price that you paid for it.

There are some great diamond education centers online and learning how to choose a great diamond ring will only take a few minutes of your time, but could potentially save you thousands.

Once you understand about the type of ring and diamond that you are looking for the next thing that you need to look at is finding online jewelry stores who meet certain criteria. These criteria will ensure that you are dealing with stores that are respected, knowledgeable, accountable and honest.

Most online jewelry stores are members of some sort of public organization, or advertise as being recommended by a public group – like ‘As Seen on Oprah’, ‘Top 100 Site’ ‘iVouch’ and ‘BizRate’ recommended. These badges of honor are very hard to get, and are definitely independently evaluated so are pretty hard to argue with.

Online jewelry stores should also only have certified diamonds for sale and proper guarantees in place to protect your investment. In fact if you do your research properly you are far less likely to be duped by an online store, than your regular store, thanks largely to these certificates, guarantees and recommendations.

To really get the right ring at the right price from online jewelry stores you need to know two things – whether your ring meets your clinical expectations and whether it meets your emotional expectations.

It is easy on paper to compare diamonds and settings with other rings both online and off. To be able to do this, you need to know about;

  1. the grade of the diamond Clarity, Carat, Color and Carat,
  2. the type and carat of precious metal and
  3. the type of setting of your ring, including the type of band setting or style

All of which you would have found out at your education center. A picture of your diamond is also critical to your research.

When it comes to the emotional expectations, nothing is worse than thinking that you have bought a stunning ring but only to find that it disappoints you when you see it in real life.

The only real way to avoid this is to see it in real life before you buy it but some online jewelry stores go the extra mile and have 3-D and movie technology, allowing you to see your ring from all angles and on your fianc├ęs virtual finger. This technology is invaluable for getting a ‘feel’ for your ring.


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